Television is one of the most effective brands of communication mediums available. SMS/Text TV provides an additional revenue stream for broadcasters and content providers, and allows the audience to engage more directly in the TV programs they are watching, often in a personal one-to-one mode. This is achieved by the viewers using their mobile phones to send SMS/Text, MMS or video messages to interact with the TV show they are watching.
SMS TV is a low-cost, efficient way of providing content providers and broadcasters with the means to create innovative interactive programming and combine it with the broadcast video/audio stream to engage viewers, with/without the requirement for a Set Top Box network. Industry reports indicate that revenue from interactivity is at par or in some cases even more than the revenues generated from advertising on TV Channels.
Apart from the revenue aspect, interactivity has set new bench marks on the ratings of different TV programs. It is of utmost importance to have a mechanism through which you can have real time feed back of the viewers and what could be more effective than SMS/Text received in real time from the viewers.