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| Introduction |
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EBR Interactive’s Mobile Billing (Premium SMS and IVR) solutions open up endless possibilities for content providers, brands, and marketers looking to generate revenue from anyone with a cell phone. The ubiquity of mobile devices makes mobile content provision a lucrative business, and our Mobile Billing solutions let you tap into that market easily. Mobile subscribers can be billed for third party content and services directly on their cell phone bill by their wireless carrier, and the revenues are roughly split between the content provider and carrier.
Mobile Billing is an unbeatable micro-payment solution due to its seamlessness from the consumer’s perspective, and the fact that it provides instant access to direct bill anybody with a cell phone. Research has shown that mobile billing is several times more effective than providing mobile content through internet-based merchants where the use of credit cards is necessary.
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